We Started With One Obsession.
Links That Actually Work.
In 2020 we built Badass Backlinks around a single belief: that the link building industry was broken. Agencies were selling junk links, clients were buying them, and rankings were suffering. We decided to do it differently. Five years later, we are still doing exactly that.
How We Got Here
We did not launch with a grand vision document or a venture-backed roadmap. We launched because the link building market had a problem that nobody was solving well. Most agencies were playing a volume game: deliver as many links as possible, report the numbers, collect the retainer. The quality of those links, and whether they actually moved rankings, was a secondary concern at best.
Our founder saw this clearly and started Badass Backlinks to fix it. The premise was simple. Build real links on real websites with real audiences. Every link editorially placed, every placement chosen for authority and relevance, every campaign measured against actual ranking improvement rather than link count.
That focus on quality over volume is still the core operating principle today. It is why 95% of our clients stay with us. Not because they have long contracts, but because the work produces results they can see in their rankings and their organic traffic.
A Note From Our Founder
The link building market in 2020 was built on a contradiction. Every SEO professional knew that backlinks were among the most important ranking signals. And yet the industry had normalised buying and selling links that were objectively worthless: low-traffic blogs, irrelevant directories, link farms dressed up with professional-looking interfaces.
Google had been warning against this for years. And yet agencies kept selling it, and clients kept buying it, because it was cheap and it produced reports full of numbers that looked impressive until you looked at the actual rankings.
Badass Backlinks was built on the opposite premise. The only links worth building are the ones that carry real editorial authority from real websites with real audiences. These are harder to get. They cost more. They take longer. And they are the only ones that compound into durable ranking improvement rather than temporary noise.
We have never wavered from that. In a market full of volume players, we are a quality agency. That is not a positioning statement. It is the operating standard we hold every campaign to, every day.
- Editorial precision over volume. Every link chosen for authority, relevance, and genuine ranking impact. Not to fill a report.
- Continuous experimentation. We conduct A/B testing and vigorous internal experiments to stay ahead of algorithm changes and outreach trends.
- Data-driven decisions. Campaigns are measured against ranking performance, not just link counts. If the links are not moving rankings, that is a problem we address rather than hide.
- Long-term growth over quick wins. The brands that build the most durable SEO authority are the ones who invest in quality consistently. We are built for those clients.
At Badass Backlinks, the culture is one of learning, innovation, and always striving to raise the bar on quality and excellence. We believe this is our greatest strength and the reason we consistently produce results that other agencies cannot.
Four Things We Do Differently From Most Link Building Agencies
These are not marketing bullet points. They are the operational practices that produce results when other agencies stall.
Strategic Precision
We do not start building links before we understand your niche, your competitors’ link profiles, and which placements will produce the highest ranking impact per pound of effort. Every campaign brief is built on data, not assumptions.
Innovative Outreach Methods
Our outreach methods are not templates applied at scale. Every approach is personalised and tested. We run continuous experiments on messaging, timing, and targeting to maintain placement rates that keep campaigns performing as algorithms evolve.
Continuous Experimentation
We conduct rigorous A/B testing and internal experiments on every aspect of link building. What works today may not work in six months. Our experimentation programme keeps us ahead of the changes that knock other agencies off their results.
Data-Driven Decisions
We leverage data to analyse link building performance at the placement, campaign, and niche level. If a placement category is underperforming for a client, we adjust. We do not continue spending budget on tactics that are not moving rankings.
Eight Services. Fifteen Industries. One Standard of Quality.
Every service we offer is built on the same editorial foundation. The tactics vary. The standard does not.
We Document Our Results. All of Them.
Five published case studies across different industries and campaign types. Real data, real rankings, real outcomes.
The 95% Retention Rate Is Not a Number We Invented
Headquartered in India. Serving Clients Globally.
We are an Indian-founded agency with a global client base and operational presence across six countries. Our team works across time zones to serve clients in the US, UK, Australia, UAE, Canada, and Europe without the overhead of expensive Western agency pricing.
That geographical position is a structural advantage for our clients. Senior editorial and outreach expertise at a cost structure that delivers significantly more link building investment per pound of budget than agencies headquartered in London, New York, or Sydney.
We operate in more than 20 localizations, building links in English, German, Spanish, French, Portuguese, Polish, Ukrainian, and other major markets for clients who need multilingual link authority across international domains.
We build links in the specific language and regional publishing ecosystem your target market requires. Multilingual campaigns are managed by outreach specialists with native-level editorial contacts in each market.
Join the 95% of Clients
Who Stay With Us.
Every campaign is bespoke, built around your niche, goals, and growth targets. Tell us where you want to rank and we will tell you what it takes to get there.