TL:DR (Case Study Snapshot)

We partnered with a regional home services brand struggling to outrank local competitors despite solid on-site SEO. Within 3 months, we deployed a niche edit and guest post campaign that catapulted them to page 1 for high-converting “near me” keywords.

By cleaning their backlink profile and stacking contextual links from home improvement and local service blogs, we drove an estimated 6X ROI and long-term visibility.

• 🧗 +212% Organic Traffic Growth
• 💰 Estimated $9,400/month in Added Revenue
• 🔑 Local Rank Average Jumped 38% Higher
• 🔝 26 Page 1 Rankings (from 7 earlier)
• 🔗 84 Quality Backlinks Built (53 Niche Edits + 31 Guest Posts)

👨‍💼 Client Background and Industry Overview

🏠 Industry Overview:

Home services SEO is brutally competitive—especially for keywords like “pest control near me” or “emergency plumber.” Google prioritizes relevance, trust, and local citations, but many players get stuck in backlink spam or rely solely on directories.

👷 Client Background:

 This client was a mid-sized, family-run pest control business operating across 3 cities. They had decent content and some citations but lacked quality backlinks. Despite running ads, organic leads were flat. They wanted consistent rankings and more local call volume.

Pain Points Before Hiring Us:

• 63% of existing backlinks were low-quality or irrelevant
• Rankings stuck on page 2 for most money keywords
• Over-reliance on citations, zero contextual backlinks
• High bounce rate due to poor link anchor targeting
• DIY outreach failed to secure any placements
• Local pack visibility inconsistent across service areas

Goals And KPIs

We set clear KPIs tied to business impact and organic growth.

• Build 75+ white-hat backlinks in 3 months
• Improve Domain Rating from 21 → 30+
• Rank in Top 3 for “pest control + city” keywords
• Increase organic calls by 50% from local pages
• Get featured on at least 15 niche-relevant blogs
• Maintain healthy anchor diversity (branded/partial match)

Our Link Building Strategy

To break through local SERPs, we combined contextual authority with hyper-local relevance using a blended campaig

A) Audit

• Used Ahrefs + GSC to identify 60+ toxic backlinks (spammy directories, PBNs)
• Disavowed low-trust domains and pruned exact-match anchor spam
• Benchmarked top 3 local competitors for link profile comparison

B) Research

• Built a target list of 100+ DR30–70 blogs in home, DIY, and service niches
• Identified commercial intent pages to promote (service area pages)
• Created keyword–anchor–page mapping to balance relevance and safety

C) Execution

• Secured 53 niche edits on blogs talking about home improvement, pest care, etc.
• Landed 31 guest posts with unique, problem-solving content
• Geo-targeted anchor placement (“pest control in [City]”)
• Avoided “SEO footprint” issues by diversifying domains, TLDs, anchor types

D) Content

• Crafted value-driven guest posts like “Why DIY Pest Control Fails in Humid Climates”
• Wove natural in-content links pointing to location landing pages
• Used branded, generic, and partial-match anchors to stay Google-safe

D) Results

Metric	Before	After
Monthly Organic Visitors	~3100	~9680 (+212%)
Traffic Value (Ahrefs)	$1,440	$5,370
Ranking Keywords in Top 3	7	26
Local Keyword Rank Avg.	22.4	13.8
Backlinks Built	14	84
High-Authority Guest Posts	0	31
Campaign Duration	—	90 Days
Estimated Revenue Uplift	—	9,400/month (estimated)

Sample Editorial Links Built for a Home Services Business

We focused on building links from blogs that align with homeowners, DIYers, and real estate audiences to support their pest control service areas.

🔗 Link Types Included:

• ✅ DR40–70 niche edits from home improvement blogs.
• ✅ DR50+ guest posts from regional lifestyle and real estate sites.
• ✅ Local citations with branded anchors.
• ✅ Content backlinks to key city pages.
• ✅ Anchor targeting mix: “pest control in [city]”, branded, generic.

We didn’t chase vanity metrics. We built a backlink portfolio that made sense strategically — aligned with the ICP, sales motion, and real search behavior.

💡 Key Takeaways

• Local SEO wins with topical links – not just citations
• Anchor text strategy is everything in home services (too many exact-match = risk)
• Mixing edits + guest posts = speed + authority
• Don’t just chase DR—relevance converts
• Cleaning up toxic links helped the site recover faster

🗣️Client Testimonial