TL:DR (Case Study Snapshot)

We partnered with a multi-location IVF clinic in India to clean up their spammy backlink profile and execute a white-hat backlink campaign across medical and parenting verticals. In 12 months, we delivered:

• Estimated $7.5K–$11.2K/month in added revenue
• +173% Organic Traffic Growth
• 124 Backlinks Built
• 37 High-Authority Guest Posts
• IVF-related keywords jumped from page 3 to page 1

The Client And Industry

The client is a leading fertility and IVF clinic with multiple branches across India. While the brand had a modern site and active blog, it was nowhere to be found in local SERPs for high-intent searches like “IVF treatment near me” or “best fertility clinic near me.”

Pain Points Before Hiring Us:

• A backlink profile loaded with toxic Fiverr-grade links
• Important treatment pages were buried on page 2 and 3
• No anchor strategy, no real authority, no organic growth
• Previous SEO agency offered quantity over quality

Goals And KPIs

We worked together to set clear SEO goals:

• Increase organic traffic and high-converting search visibility
• Remove spammy backlinks and regain Google’s trust
• Earn placements on real medical/wellness publications
• Rank for high-intent keywords like “IVF cost in [city]”
• Bring in qualified organic leads and real patient inquiries

Our Link Building Strategy

A) Audit

We identified and disavowed over 50+ toxic links, cleaned up anchor over-optimization, and found gaps in the backlink profile.

B) Research

We analyzed competitors dominating the SERPs, reverse-engineered their backlinks, and built a custom anchor + keyword mapping plan targeting medical and local terms.

C) Execution

We rolled out a 12-month campaign that included:

• 124 backlinks built across health, parenting, and wellness verticals
• 37 guest posts on DR30–60 real sites with original, medically relevant content
• Niche edits in contextually aligned health blogs and forums
• Local citations to strengthen local pack rankings

Content

All content was written in collaboration with medical writers to ensure trust, E-E-A-T signals, and relevance—no AI spam, no fluff.

Metric	Before	After
Monthly Organic Visitors	~1,200	~3,280
Traffic Value (Ahrefs)	$420	$3,700+
Ranking Keywords in Top 3	11	49
Local Keyword Rank Avg.	#26	#7
Backlinks Built	—	124
High-Authority Guest Posts	—	37
Campaign Duration	—	12 Months
Estimated Revenue Uplift	—	$7,500–$11,250/month

Links Built for IVF SEO Success

We didn’t just build links—we built trust signals in Google’s eyes by placing our client on real, niche-relevant sites. Below are examples of the high-authority, contextually relevant backlinks we secured for our IVF clinic client, spanning different verticals within the broader medical and wellness space:

• Women’s Health Blogs – Educational content around fertility, IVF success rates, and reproductive wellness, placed on DA50+ sites with engaged female audiences.
• Parenting & Family Portals – Articles that speak directly to couples researching fertility treatments, hosted on reputable parenting blogs and forums.
• Alternative & Holistic Medicine Sites – Content on topics like natural fertility boosters and IVF preparation, helping diversify the backlink profile while staying niche-relevant.
• Healthcare News Publications – Authoritative write-ups and expert features published on respected health blogs and industry news sites.
• Local Medical Directories & Resources – Location-based links that strengthen local SEO and improve visibility for city-specific IVF searches.

Key Takeaways

• Relevance > Raw DR — Medical niches demand topical trust
• Anchor strategy and link pacing matter more than volume
• Real links on real sites consistently outperform shortcuts
• Cleaning up toxic links can uncap ranking potential fast
• Don’t just build backlinks. Build topical authority.

Client Testimonial